Kia Ora!! Hello everyone! This is Hase, CEO of SERENDIPITY+
Today, I'd like to introduce you to the shampoo bars from Ethique, an ethical beauty brand originating from New Zealand. These are especially recommended for those seeking environmentally friendly and effective hair care.
The key features of Ethique are:
1. Plastic-free: All products are solid, and packaging is biodegradable (returns to nature)
2. Vegan & Cruelty-free: No animal-derived ingredients, no animal testing
3. Natural ingredients: No synthetic surfactants or harmful chemicals used
4. Highly concentrated: One bar is equivalent to 3 bottles of liquid shampoo
It's clear that these products are not only cute in appearance but also well-considered for nature.
Now, let me introduce the 5 carefully selected types of shampoo bars.
1. Heali Kiwi - For Scalp Care

Features:
- Contains New Zealand kiwi extract
- Contains peppermint oil and lime oil
Recommended points:
- Reduces scalp inflammation and dandruff
- Leaves hair feeling refreshed
Fragrance:
A fresh scent of peppermint and lime. The cooling sensation persists after use, giving a refreshed impression to the scalp.
Ingredient explanation:
Kiwi extract is rich in vitamin C, promoting scalp health. Peppermint oil has blood circulation-promoting effects, activating scalp metabolism.
2. Frizz Wrangler - For Curly and Frizzy Hair

Features:
- Contains cocoa butter and coconut oil
- Uses Samoan coconut
Recommended points:
- Smoothens hair and controls frizz
- Protects from dryness
Fragrance:
A subtle sweet scent of coconut and vanilla. It gives a tropical feel while being a mild, easy-to-use fragrance.
Ingredient explanation:
Cocoa butter is highly moisturizing, coating and protecting the hair. Coconut oil penetrates deep into the hair, providing intense moisturizing effects.
3. St. Clements - For Oily Hair

Features:
- Contains lemon, lime, and orange oils
- Contains kaolin (white clay)
Recommended points:
- Controls excess oil
- Cleanses scalp and hair thoroughly
Fragrance:
A fresh citrus scent. The refreshing scent of lemon and orange lingers pleasantly after use.
Ingredient explanation:
Citrus oils have natural cleansing power, removing excess oil. Kaolin has high absorption power, absorbing impurities from the scalp.
4. Wonderbar - For Damaged Hair

Features:
- Contains cocoa butter and macadamia nut oil
- Contains New Zealand Manuka honey
Recommended points:
- Intensively cares for dry and damaged hair
- Gives hair shine and moisture
Fragrance:
A sweet and warm scent of Manuka honey and cocoa. A gentle fragrance remains on the hair after use, providing a soothing effect.
Ingredient explanation:
Macadamia nut oil has a fatty acid composition similar to hair, repairing damage. Manuka honey has moisturizing and antibacterial effects, also improving the scalp environment.
5. Sweet & Spicy - For Volume

Features:
- Contains cinnamon and ginger extracts
- Contains jojoba oil and cocoa butter
Recommended points:
- Gives hair natural volume
- Promotes scalp blood circulation
Fragrance:
A spicy and warm scent of cinnamon and ginger. The pleasant fragrance lingers after use, providing a relaxing effect.
Ingredient explanation:
Cinnamon and ginger have blood circulation-promoting effects, stimulating the scalp and promoting healthy hair growth. Jojoba oil moisturizes the scalp, while cocoa butter protects the hair.
How to use Ethique shampoo bars:
1. Wet the bar and lather it up in both hands
2. Apply the lather to your scalp and hair
3. Gently massage while washing
4. Rinse thoroughly
5. After use, drain well and dry in a well-ventilated place
Ethique shampoo bars are wonderful products that allow you to care for your hair and scalp while being environmentally conscious. By choosing according to your hair type and concerns, you can achieve more effective hair care. Also, fragrance is an important selection criterion. Choosing a fragrance you like might make your hair care time more enjoyable!
Please try Ethique shampoo bars, which utilize the natural blessings of New Zealand, to achieve beautiful and healthy hair. Here, you can find both environmental consideration and effective hair care.
Next time, I'd like to introduce Ethique's conditioners as well. It might be good to use them together with the shampoo bars!
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